Archives

  • 2018-07
  • 2018-10
  • 2018-11
  • 2019-04
  • 2019-05
  • 2019-06
  • 2019-07
  • 2019-08
  • 2019-09
  • 2019-10
  • 2019-11
  • 2019-12
  • 2020-01
  • 2020-02
  • 2020-03
  • 2020-04
  • 2020-05
  • 2020-06
  • 2020-07
  • 2020-08
  • 2020-09
  • 2020-10
  • 2020-11
  • 2020-12
  • 2021-01
  • 2021-02
  • 2021-03
  • 2021-04
  • 2021-05
  • 2021-06
  • 2021-07
  • 2021-08
  • 2021-09
  • 2021-10
  • 2021-11
  • 2021-12
  • 2022-01
  • 2022-02
  • 2022-03
  • 2022-04
  • 2022-05
  • 2022-06
  • 2022-07
  • 2022-08
  • 2022-09
  • 2022-10
  • 2022-11
  • 2022-12
  • 2023-01
  • 2023-02
  • 2023-03
  • 2023-04
  • 2023-05
  • 2023-06
  • 2023-08
  • 2023-09
  • 2023-10
  • 2023-11
  • 2023-12
  • 2024-01
  • 2024-02
  • 2024-03
  • 2024-04
  • 2024-05

    • The fit of the structural model was good see

    2018-11-05

    The fit of the structural model was good (see Table 2) and confirms the hypotheses related to the direct influence of parental levels of regional ethnocentrism on children\'s levels of ethnocentrism and the hypotheses related to the influence of parental levels of regional identity on the children\'s levels of regional identity and regional ethnocentrism. The modification indices suggest introducing the relationship between the level of regional ethnocentrism of the fathers and the level of ethnocentrism of the mothers into the model because it is significant (b=0.524, p<.01). The results obtained support hypotheses H1a, H1b and H1c and show the positive and significant influence of regional identity on regional ethnocentrism in the case of fathers (b=0.531, p<.01), mothers (b=0.248, p<.01) and children (b=0.178, p<.01). Hypotheses H2a, H2b, H3a and H3b are also supported because the fathers’ (b=0.214, p<.01) and mothers’ (b=0.342, p<.01) regional identity significantly and positively influence the regional identity of their children and because the fathers’ (b=0.254, p<.01) and mothers’ (b=0.322, p<.01) levels of regional ethnocentrism significantly and positively influence the regional ethnocentrism of their children. Perception regarding individual financial situation, regional economic situation, and gender of the young UNC2025 did not appear to have a significant influence on their levels of regional ethnocentrism (see Table 2).
    Conclusions and discussion This exploratory analysis of the responses from 195 triads formed by 195 youths and their respective fathers and mothers helped increase our understanding of various features that have not been explored in the literature on consumer ethnocentrism. First, our results indicate that while youths do not present high levels of regional ethnocentrism, they are clearly influenced by their fathers’ and mothers’ levels of regional identity through two indirect effects: the regional ethnocentrism of the parents and the regional identity of the children. Mukherji (2000, p. 25) maintain that as young adults transition into new roles (e.g., university student, independent living) “the salience and importance of the family is undermined and often replaced”. In a similar way, Gniewosz and Noack (2015) consider that external influences, such as parental influence, are likely in childhood and early adolescence, but they should decrease over time. However, our results show a relatively strong parental influence on regional ethnocentrism. The fact that 37 per cent of the young consumers lived with their parents and that 51 per cent visited them on the weekends show the strong family relationships in the analyzed context. The relationship between the level of regional ethnocentrism of the fathers and the level of ethnocentrism of the mothers was not initially proposed but is coherent with previous studies. Xia et al. (2006, p. 202) maintain that “the spousal influence in the family purchase decision-making process is a complex issue”. While some societies are characterized by patriarchal norms and a high level of traditional values in the family, others are characterized by more egalitarian norms and joint decisions. Second, the economic antecedents (perception of individual financial situation and perception of regional economic situation) and the demographic antecedent (gender) considered in the analysis as control variables did not have an effect on the regional ethnocentrism of the youth. These results contradict those of Klein and Ettenson (1999), who observed these effects for a sample of US consumers. Fernández-Ferrín, Bande-Vilela, Klein, and del Río-Araújo (2015) reviewed the literature on the antecedents of consumer ethnocentrism and found that many studies did not find any significant effect of demographics. Third, significant differences were observed between children and parents in their levels of regional identity and regional consumer ethnocentrism, with lower levels observed among the youth. These results are consistent with those of previous studies, in which a positive relationship between age and consumer ethnocentrism has been observed (Caruana, 1996; Good & Huddleston, 1995; Watson & Wright, 2000).